Adam Lau

Led paid media strategies managing and optimizing $2.5M+ annual ad budgets across DSP, Meta, Google, and Bing — consistently improving YoY ROI by 18% while building localized AI infrastructure.

• Managed and scaled $2.5M+ annual paid media spend, lifting overall campaign ROI by 18% year-over-year.
• Executed targeted lead-gen programs for the APAC region, managing direct broker deals and optimizing listings for a 35% increase in qualified leads.
• Spearheaded Introducing Broker (IB) recruitment campaigns, expanding partner network by 20% and partner-driven revenue by 25%.
• Deployed self-hosted local LLM (Ollama) integrated with n8n to automate departmental reporting, compliance checks, and lead segmentation.
• Implemented predictive analytics models to forecast ROAS and identify high-LTV audience segments for proactive budget reallocation.
• Integrated Generative AI tools (Gemini Pro, Claude, ChatGPT) and prompt engineering to scale ad creative, webinar funnels, and email nurturing sequences.
• Identified high-intent Google Ads audience segments through rigorous cohort analysis that lowered CPA by 12% in Q1 2025.

Directed global digital acquisition across Europe, United Kingdom, Dubai, Singapore, Japan, Australia, and broader APAC for a premier global Forex & CFD brokerage.

• Directed multi-channel demand capture across Google Ads, Meta, LinkedIn, and Twitter with heavy focus on SEM.
• Deployed specialized infrastructure to run long-lasting ads in high-risk verticals: anti-detect browsers, cookie nurturing engines, and competitive ad intelligence platforms.
• Collaborated with web teams to implement compliant landing page funnels, cloaking, and G-bot traffic redirection systems.
• Executed 'User-Journey SEO' framework mapping Middle to Bottom of Funnel prospects, boosting organic lead-gen volume and high-intent rankings.
• Managed major affiliate trading portal placements (TradingView, ForexFactory, WikiFX, Investing.com, FXStreet) with full CPA/CPL attribution via RedTrack and Voluum.

Drove enterprise performance marketing strategies and B2B growth across prestigious global accounts including Volvo, BYD, SK-II, Valmont, Aesop, Secret Recipe, AEON, and Richeese Factory.

• Managed $1M+ monthly performance media budgets across B2B enterprise accounts, delivering consistent 200% ROAS.
• Scaled affiliate marketing programs to 180% ROI through rigorous partner recruitment, commission tiering, and funnel optimization.
• Implemented LinkedIn Sales Navigator outreach automation generating 500+ qualified enterprise B2B leads monthly with 40% response rates.
• Launched programmatic display campaigns via DV360, achieving 25% lower CPA compared to standard search networks.
• Managed 100+ high-value affiliate partnerships across SaaS, fintech, and enterprise software ecosystems (Impact Radius, PartnerStack, TUNE).

Drove high-converting social media acquisition funnels converting active traders into funded live accounts through automated lead scoring, technical analysis education, and retargeting workflows.

• Built and executed paid social acquisition funnels across LinkedIn, Twitter, Facebook, and Instagram focused on First Time Depositor (FTD) conversion.
• Automated lead qualification workflows to nurture trading leads and streamline KYC handoff to sales desks.

Directed end-to-end commercial growth and managed a multidisciplinary department of 25 specialists (performance marketers, graphic designers, copywriters, social media managers).

• Served clients across SaaS, B2B, eCommerce, D2C, and regulated industries (Forex, iGaming, Dating, Cannabis).
• Orchestrated multi-cast live streaming across Facebook, LinkedIn, YouTube, Shopee, and Lazada with custom RTMP broadcasting.
• Led community growth initiatives on Discord and Telegram for early crypto/NFT projects.

14 years of commercial and digital grounding across eCommerce management, technical SEO execution, and real estate sales:

• Pretty Group (Marketing Manager, 2014–2015): Managed a 5-person team, achieving +30% revenue growth in 2014 by revamping Facebook ad-spend, targeting, and retargeting funnels.
• JobsDB.com (Digital Marketing Executive, 2010–2014): Drove core digital disciplines: technical SEO, keyword research, PPC management, content production, lowering CPC and elevating domain authority.
• Twincrest Properties (Real Estate Representative, 2001–2010): 8+ years mastering high-value client negotiations, property contracts, and commercial sales representation.